For Taylor Swift's Apple Music 2023 Artist of the Year award win, we had the opportunity to build out a physical experience for all ages of Swifties to celebrate together and enjoy. The Era's Experience, inspired by the Lover House from her Era's Tour, was a two-day event curated as an interactive museum that featured 10 rooms – each representing her 10 eras, filled with Swiftie memorabilia and her iconic easter eggs.